elanoramenna's Space http://elanoramenna.posterous.com Most recent posts at elanoramenna's Space posterous.com Thu, 29 Nov 2012 06:48:11 -0800 Break Your Business Out Of Its Shell And Network While Traveling! http://elanoramenna.posterous.com/break-your-business-out-of-its-shell-and-netw http://elanoramenna.posterous.com/break-your-business-out-of-its-shell-and-netw


Networking is more than just putting your business name out there for people to find you, but it is also a part of getting to know people, who are going to spread the word about what you do, what you sell, and that are going to support you in all that you do. Networking is going to involve getting to know as many people in life as you can, and putting your business in front of those people, so they will represent your name, your business, and will tell others about what you have to offer.

Most of the time we associate travel with business purposes, but it could also be a simple visit to your parents' or relatives' home state or some quality time for yourself. Instead of making sure you sit next to your family or business associates on the plane, do the opposite and make sure you sit next to somebody you do NOT know - talk to that person and get to know him/her, and do the same to the people next to you in the lobby before the flight. It's about meeting and greeting, do so to at least one random stranger a day.

How are you going to get started on this?

Muster the confidence to go up to somebody and ask them how they are doing. Ask questions. The best way to get to know someone is to ask questions. Without asking questions, it can be difficult to carry on a conversation. Nothing hits the spot, nothing breaks the ice better than asking questions, and on the other side of things, the other person will loosen up and tell you more about themselves, maybe about why and where they are traveling. You can then lead into something like, is this business trip or a personal trip? As you go on with the conversation, the person is going to ask you questions, which is where you will be able to talk about your business and what you do.

As you make it a point to get to know at least one new person a day- you are going to increase your network, which means you will increase the people that you know in life. The process of increasing your network can be best achieved if you are at home with the concept of talking to strangers and making interesting conversation. Pressure yourself to make this a part of your life. There is no excuse not to meet at least one new individual per day, and if you don't, make it at least two the next day. If your parents told you ages ago never to talk to strangers, ignore that advice as a confident and driven adult - talking to "strangers" to increase your network will subsequently increase your sales in the long run!

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Fri, 23 Nov 2012 00:37:55 -0800 A Closer Look At The Multiple Levels Of Advertising And Promotion http://elanoramenna.posterous.com/a-closer-look-at-the-multiple-levels-of-adver http://elanoramenna.posterous.com/a-closer-look-at-the-multiple-levels-of-adver


Multiple levels of advertising and promotion are responsible for corresponding to the intent and stage of business. When trying to understand these levels, it helps small businesses to tailor their promotions and ads to the proper purpose thus making more money. How about if we take a closer look?

First stage. Being aware
There are times when a little child would cry out 'mom look at me' just to get a little attention. To small businesses, one of the biggest threats is the fact that there may be thousands of people out there who need what they offer but don't know they exist.

When it comes to the "if you build it they will come" principle, then this stage will work. If you do not have much competition, then that is a good thing or if you are an established brand opening a new location.

It has its uses and it is also the most basic form of advertising. The bad news is that most small businesses don't really move past this level.

Second stage. How to Gain Market Share
A very important stage of promotion in advertising is this stage. This is where you put your unique selling proposition out there so that people will choose you over a competitor. Being sure that you are compelling in a way that your competitors are not is important.

Most advertising (even from a lot of the big guys) just doesn't go this far. Your job here is to compel action from the customer.

Stage Three. Increase Consumption
Gaining new customers is very important, but what are you doing to bring your old customers back? Any ideas on the kind of advertising or promotional tactics that will help increase the frequency and the size of your average purchase?

It is not a waste of money when you advertise to your current customers. Your ROI, in fact, is likely to be far higher than advertising to get new customers.

Another thing you can do is try to about ways to get customers to come back more frequently and spend more with you when they do. You can realize an exponential growth in sales if you get these two components down.

Stage Four. Capitalize on Opportunity
In this stage, what you would do is use opportunities to increase sales. Any ideas what these opportunities are? How about holiday sales, long weekends, current events?

Be careful about using very bad news for promotion. Being seen as too mercenary can come back to haunt you.

However, when promoting all kinds of things, it would be great to offer deals to offset rising gas prices or beat the heat of summer deals.

Even if you can boil these four stages down into finer points of distinction, you will be given a head start for a more profitable future if you just try to master these basics.

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Sat, 17 Nov 2012 22:24:18 -0800 Network Marketing Tips That Put You A Step Ahead Of Your Competition http://elanoramenna.posterous.com/network-marketing-tips-that-put-you-a-step-ah http://elanoramenna.posterous.com/network-marketing-tips-that-put-you-a-step-ah


There are a lot of different opportunities in network marketing for intelligent people. A great deal of effort is necessary in order to be successful. You may wonder where to start in order to increase profits.

If you offer something new, you could attract new customers in droves. People will choose what they want, but if you give them a good alternative they will often pick whatever it is that you have to offer.

Look to others' success stories as excellent learning opportunities. Check out how the leaders in network marketing have been organizing their efforts for inspiration. Take a look at what they have succeeded in and make their attitude your own. If you do what they do it can only help you out in the end. It is important to both learn from the mistakes we make, and also the successes that others achieve.

Allow your networking clients to take control of the conversation. Once you know a lot about them, whether it's via social media or another medium, you will have a better idea of exactly what to do to best promote your products. As you increase your knowledge of what they need and want, you boost your chances of marketing products they will purchase.

A well-written and detailed business plan will benefit your network marketing career. This plan should include your specific goals and the path you will take to achieve them. You should have clear estimates of the profits you aim to meet, and what type of campaign will be most conductive to this.

Network marketing is a serious business and you have to treat it like one if you want to be successful. Success in network marketing requires a professional attitude and a willingness to work long hours.

Quality beats quantity in network marketing. A successful network needs people who work hard to spread its connecting lines, thus bringing profit to all the network members.

Endeavor to be the best marketer in your network. Use your creativity to create a campaign that stands out. Applying the right method can bring you a large amount of traffic, and make your competition attempt to copy you. Do not copy someone, be original!

One thing you may want to consider is hiring an outsource company for your network marketing. You might not have the resources or manpower at your disposal for this kind of advertising. Farming out some responsibilities lets you focus on what's important, leaving the outsourcing firm to do what they do best.

You should always try to invest network marketing towards new clients and not family and friends, as it will bring you new money. New customers will generate new profits and may lead to referrals. If you are only focused on your family and friends, there are limits to your success. If you reach out to new potential clients outside of your family and friends, you will be greeted with new business and greater opportunities.

As stated earlier, you need to educate yourself and implement good ideas if you want to be successful with network marketing. You can make a lot of money if you can handle network marketing. Apply the tips to your marketing strategy, and you will get your message out quickly.

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Fri, 16 Nov 2012 22:35:12 -0800 Leverage Your Downline To Make The Money Flow Upline http://elanoramenna.posterous.com/leverage-your-downline-to-make-the-money-flow http://elanoramenna.posterous.com/leverage-your-downline-to-make-the-money-flow

Network marketing is a smart business move on the online world. It does require a lot of hard work and commitment in order for it to succeed. Many people are confused about how to launch their network marketing business and make money.

In the beginning, patience is a necessity. Many people are discouraged after too short a time. The first few months or weeks are vital to your business. Network marketing may start off slow, but it will build up over time.

Network marketing lets people you already know and trust expand your network and by extension your business. Assembling a core team of partners to do your marketing through networking and word of mouth advertising, will help you expand your reach while giving you the time to concentrate on improvements to your business line.

Whatever success you see being achieved around you, seek to copy it. Look to the most successful members of your organization for ideas. Find out what works and use it to develop your own network marketing strategy. Imitating individuals who are successful will only bring you closer to the top. We should definitely learn from our own mistakes, but learning how others succeeded is important, too.

Make small, specific goals to see the most enduring results. Evaluate your marketing work over a period of 90 days or less. Don't overemphasize your bigger, future plan. This can help you get your long term goals achieved in smaller chunks.

Attract people with discounts. Consider partnering up with a company that allows you to distribute some of their coupons to your customers. Coupons are pretty versatile. You can use them as rewards for customer loyalty or organize a raffle or other contest where people can win them. People will be thankful to you for the coupon, and will be more likely to purchase a product from the company because of the discount.

Encourage your down line to communicate and participate. Might they be shy? Are they experiencing some other type of difficulty? Encourage them to come to you with questions and to get to know other members of the network. The best teams are ones where each member participates.

Deciding that you should succeed is a great thing to do for network marketing. Treat it seriously, as though it were a physical storefront. If you can't visualize your business as an actual entity, it never will be.

Get customers to click over to your website. It might be hard to do, but this has the ability to make or break your business. Once they find your webpage, it is easier for you to convince them what you are offering is worth their time. Concentrate on driving traffic to your page.

Be certain that you have a firm business plan; however, allow enough flexibility to take the unexpected into account. You should make the list of everything that needs to be done and narrow it down to what is essential and what you have the time to do. Creating a business plan is all about creating a harmony between these two numbers, and using that to create profits.

Following the tips here should make you more confident about network marketing. They will help you meet your marketing goals. It takes some time to develop your network marketing skills, but the more you know, the easier it becomes. Here's to your future success!

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Fri, 16 Nov 2012 06:44:04 -0800 Defining A Business Plan http://elanoramenna.posterous.com/defining-a-business-plan http://elanoramenna.posterous.com/defining-a-business-plan


What exactly is a business plan?

You can define a business plan as a document that provides answers to the type of questions anyone who may provide financing would like to know about your home business. A business plan says. "I've considered this from every angle, and here's what I've come up with". Do you know what your product or service is? It is imperative that every business plan should answer this question first. Explaining in the clear, concise language what in the world you plan to produce or what service you plan to provide is what you need to do.

Any ideas who your customers are? You need to clearly identify your customers in order to properly target your advertising, packaging, pricing, et.

Why do you think you are different? There are primary factors that will make your business different than other businesses you'll be competing with and you need to identify them.

What are Your Expenses? Your start-up expenses include any equipment that you need before you can get up-and-running, while your day-to-day expenses are staff costs and supplies.
Below is a Simplified Example of Business Plan.

What is Catering Plus?

A home-based business producing luxury food for special occasions such as birthdays and weddings is what the business will be. A comprehensive catering service is what we will provide while specializing in high end customized cakes, which have a higher profit margin than other foods.

Our catering business will be aimed at middle-class customers who desire a top-of-the-line catering but must operate on a budget. Mytown as well as the affluent area of Theretown will be the initial market area.

We will only use commercial grade ingredients purchased from wholesalers and provide top quality design and service. By doing this, we will be able to provide food that looks and tastes great and also keep costs as low as possible.

There are only two expenses since I will be using my kitchen and making the food myself and these expenses are the purchase of an industrial grade mixer and then the day-to-day cost of supplies. This supplier offers the best value for start-ups and this was shown in our research.

Bottom line is, you need to include a breakdown of both projected profit and loss per month (in graph form) for the first year in business. By showing one-time and day-to-day expenses versus projected profit, you can indicate how you will pay-off your loan. If your business plan does not show you making enough of a profit each month to live on, then it's possible it may be considered as unfeasible.

How about Studying a Few Real-World Business Plans?

The best way to get a real a feel for the dos and do nots of a business plans is to find real-world plans that have already been approved and study them. A good place to start is the internet. Once you've studied a few, you will get a better feel for how much work will be involved in putting your business plan together.

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Thu, 08 Nov 2012 21:41:42 -0800 Article Marketing -- To Implement Or Not To Implement As A Promotional Strategy? http://elanoramenna.posterous.com/article-marketing-to-implement-or-not-to-impl http://elanoramenna.posterous.com/article-marketing-to-implement-or-not-to-impl


Writing articles on the Internet is now far more than a hobby for those who aren't into making money. It is FREE, and very quick for you to write those articles and promote your online business. Although free, writing articles and then submitting to directories and webmasters can take a bit of time. What you need to do to achieve this speed and precision would be to practise, practise, practise.

Article Marketing works like this

First of all, you'll want to write an article or maybe a few of them, dealing with your niche, which is one that should have affinity to the website being promoted. Then you would go to the free article submission site of your choice, submit your articles, and get reciprocated with a link going back to your site. A massive benefit of doing this, and one that can accumulate over time, is the fact that there are many webmasters and ezine publishers that will be looking for fresh content to publish to their visitors and customers. This gives your article some much-needed exposure, and thusly the link back to your site and the number of these aforementioned links would give you additional cachet in the search engine rankings.

As anybody in this business is most likely to know, search engine algorithms would normally look at the links directing people to your website as one of the primary factors. Article submission can beget a significant number of links for your site, and this cannot be sufficiently underpinned by mere examples. All you need is some time to submit and a few articles ready, and by barely lifting a finger, you might just gain tens or hundreds more, or even thousands of one-way links more to your site! This can dramatically improve how search engines look at your website in the rankings, so more links could mean a meteoric rise in not just one, but several major search engines!

Your payoff will be generated once you count the money and realize those added visitors have led you to increased sales.

Article marketing is far more powerful and effective than reciprocal linking, a strategy considered to be archaic. Depending on the niche you have selected, it may or may not be a huge challenge to find potential sites to exchange links with. Nonetheless, there is enough evidence to prove that search engines are validating this theory as they generally place lesser importance on reciprocal links. If software options are limited, a link exchange between a smattering of links could take as long as several hours! In that time you could have possibly written about ten articles, submitted them to e-zine directories of your liking, and spent the rest of your day watching television as visitors add up and money rolls in!

The beauty part about this abrupt uptick in website traffic, added popularity for your links and greater interest in the products you sell is that all these advantages can be, and will be acquired free of charge.

If you aren't already using articles as part of your marketing strategy you really are missing out. This is a brilliant stratagem wherein all you have to do is write a smart and knowledgeable article that deals with your niche whilst your link will lead customers to YOUR site, where your expertise would usually lead you to more sales and more profits.

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Thu, 08 Nov 2012 04:09:38 -0800 The Best Network Marketing Plans And Tips http://elanoramenna.posterous.com/the-best-network-marketing-plans-and-tips http://elanoramenna.posterous.com/the-best-network-marketing-plans-and-tips


The way to successful network marketing is not always clear. It takes significant research and hard work, but this article will guide you in the right direction. It is important that you review the information in this article carefully.

With a negative approach, network marketing can become a game of life-or-death competition to sign up as many people as possible. Instead, approach this with a mindset that you are here to help others, and build your strategy from that.

Make a real effort to collect relevant leads. Good leads are the best way to generate new revenue. All the other mundane tasks like interviews, emails, and calls are not actually making you the money. Obtaining leads and capitalizing on these leads are the only methods that make you profitable.

If you truly want to be a successful network marketer, you really must want to help others succeed, as well. Once you reach the point where you are marketing your product or service because you truly believe that it will benefit others, you'll see an increase in your profits.

People love to get a deal! If your network marketing program makes coupons available that you can give to your customers, take full advantage of the opportunity. You can use coupons in different ways. You could give them to preferred customers or as a prize for a raffle. The chance to save some money will make potential customers more interested in buying a product.

Create a month-to-month budget and stay within its limits. A budget is very important when developing a network marketing campaign. You have to remember that your business is not going anywhere if you do not think about investing in new things regularly.

Keep face-to-face meetings with your network leads brief; never spend more than three-quarters of an hour with them. A successful businessperson is always on the move, so your lead will buy into your hype.

If you have decided to embark upon a network marketing campaign, it is important to consider the overall compensation package that is available to you and whom ever you have partnered or teamed up with. This will help you determine if the campaign will be worth putting your time into, or if you should look for another option.

Try to keep your meetings short and under one hour. If the network marketing meeting takes too long, you are signaling to your prospect that the business will take up a lot of their own time and energy.

Do not try to overcome every obstacle by yourself. Try to locate some resources. For example, you could contact the company you work for to get some assistance from them. Don't let a small problem become a large setback by not properly acknowledging it. Don't let the problem drag on for too long either, make it known to those who can help early on.

Business owners and corporations use network marketing as a method of finding customers. Yours might be the one they use. Apply the tips from this article to get started as an independent agent and find success with network marketing.

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Sat, 25 Aug 2012 05:02:29 -0700 Expert Witness Services What You Need To Know http://elanoramenna.posterous.com/expert-witness-services-what-you-need-to-know http://elanoramenna.posterous.com/expert-witness-services-what-you-need-to-know


What is the amount I should charge for my expert witness services? It's an important question that will determine the success of your consulting practice.

You can establish competitive pricing levels in several ways. Discretely conducting some research to find out what other experts are charging is one way of doing so. Since experts have to disclose their rates as part of their equivalent reports or Rule 26, another way is to review pertinent court records.

It is likely you might find some reference books useful when you are creating your rate structure.

Here are five tips that will be helpful in preparing for a competitive rate card now that you have a better sense on how to set your hourly rate:

Why you should get it in writing. When you start, use a letter of engagement that will clearly identify your rates and business terms. You want to be entirely clear on how and when you will get paid.

Establish a minimum. In order for you to focus on every new case, you have to set all your other work aside regardless of the job size. Consider setting a 5 or 10 hour minimum for smaller jobs. Reimbursing you for the value you provide to your client is this policy.

Ask for a retainer. You can insure payment by asking for a retainer that gets replenished as funds are drawn down over the course of your assignment.

Implement a cancellation fee. Settling out of court is a vast majority of cases which is why you could easily see yourself with holes in your calendar where you once had billable hour commitments for court testimony or depositions. It is likely your cancellation fee may vary due to the degree of notice that you receive. For example, perhaps there is no penalty for cancellation 10 days prior to an engagement, but a 50% fee for cancellation 48 hours in advance.

Review your rates. An annual rate increase is a fairly common business practice. Take a look at your rates every December and update your rate card as of January 1st of every year. Considered as the general rule of thumb is having some room to increase your rates if none of your clients complains about them. Higher rates could be tested on your new clients.

Keep in mind that you are paid for your knowledge and not your testimony. Price and bill accordingly.

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Mon, 20 Aug 2012 14:52:08 -0700 What A Successful Entrepreneur Must Have http://elanoramenna.posterous.com/what-a-successful-entrepreneur-must-have http://elanoramenna.posterous.com/what-a-successful-entrepreneur-must-have


Studies show that there are certain characteristics that successful entrepreneurs have, and here they are.


Confidence Self-confidence really does a lot to a person's powers and abilities.


Goal-Oriented Know that results can only be gained by focused and sustained effort. Successful entrepreneurs concentrate on their specific goal.


Can Take Risks They know that losing is a possibility, but they have the confidence to take calculated risks so they will achieve their goals.


Entrepreneurs make decisions, take action, and try to have some control over their lives. They motivate themselves by thinking that only hard work will bring them to success.


So which is the most important characteristic? You may not expect it, but it's self-confidence. Without it, nothing else is possible. Without it, you'd be so easily knocked down by challenges that come your way. Here's how you can maintain self-confidence.


Positive Thinking Well, it all starts with a positive attitude, doesn't it? Believing that something good will happen is the first step. There should be no negativity. You must truly believe that there are no circumstances strong enough to deter you from reaching your goals. You should also know that positive thinking can be really contagious. And when it spreads, it can bring lots of new ideas, customers, friends, and so on.


Unrelenting Effort You have to apply the positive thinking to a goal. You have to take action, no excuses are allowed. And this action has to be unrelenting. Don't give up after just one try. Keep at it one step at a time. If you can't get by a certain step, then find a creative way to try again or just go around it.


At the beginning of this article we identified a few traits that are common among successful entrepreneurs. You should be able to look ahead and see yourself where you want to be. Now just maintain a strong belief in yourself and your skills, stick with it, and don't give up. Do this, and you're already halfway there.

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