Article Marketing -- To Implement Or Not To Implement As A Promotional Strategy?
Writing articles on the Internet is now far more than a hobby for those who aren't into making money. It is FREE, and very quick for you to write those articles and promote your online business. Although free, writing articles and then submitting to directories and webmasters can take a bit of time. What you need to do to achieve this speed and precision would be to practise, practise, practise.
Article Marketing works like this
First of all, you'll want to write an article or maybe a few of them, dealing with your niche, which is one that should have affinity to the website being promoted. Then you would go to the free article submission site of your choice, submit your articles, and get reciprocated with a link going back to your site. A massive benefit of doing this, and one that can accumulate over time, is the fact that there are many webmasters and ezine publishers that will be looking for fresh content to publish to their visitors and customers. This gives your article some much-needed exposure, and thusly the link back to your site and the number of these aforementioned links would give you additional cachet in the search engine rankings.
As anybody in this business is most likely to know, search engine algorithms would normally look at the links directing people to your website as one of the primary factors. Article submission can beget a significant number of links for your site, and this cannot be sufficiently underpinned by mere examples. All you need is some time to submit and a few articles ready, and by barely lifting a finger, you might just gain tens or hundreds more, or even thousands of one-way links more to your site! This can dramatically improve how search engines look at your website in the rankings, so more links could mean a meteoric rise in not just one, but several major search engines!
Your payoff will be generated once you count the money and realize those added visitors have led you to increased sales.
Article marketing is far more powerful and effective than reciprocal linking, a strategy considered to be archaic. Depending on the niche you have selected, it may or may not be a huge challenge to find potential sites to exchange links with. Nonetheless, there is enough evidence to prove that search engines are validating this theory as they generally place lesser importance on reciprocal links. If software options are limited, a link exchange between a smattering of links could take as long as several hours! In that time you could have possibly written about ten articles, submitted them to e-zine directories of your liking, and spent the rest of your day watching television as visitors add up and money rolls in!
The beauty part about this abrupt uptick in website traffic, added popularity for your links and greater interest in the products you sell is that all these advantages can be, and will be acquired free of charge.
If you aren't already using articles as part of your marketing strategy you really are missing out. This is a brilliant stratagem wherein all you have to do is write a smart and knowledgeable article that deals with your niche whilst your link will lead customers to YOUR site, where your expertise would usually lead you to more sales and more profits.
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